Strengths

Unlock what makes people brilliant and help them use it every day.

When people play to their strengths, they feel more engaged, energised, and effective. The BeTalent Strengths tool helps individuals and teams discover what they naturally do best - and how to use those strengths to drive performance, wellbeing, and growth.

Built on rigorous research and real-world insight, this tool goes far beyond generic personality profiling. It delivers practical, workplace-relevant data that empowers people to thrive and organisations to harness the full power of human potential.

  • Strengths-based development is proven to boost engagement, resilience, and team cohesion. But many organisations still focus on fixing weaknesses - missing the opportunity to build cultures where people feel valued and perform at their best.

    The BeTalent Strengths tool flips the script. It helps people understand their natural patterns of thinking, feeling, and behaving - and how to apply them more intentionally at work.

  • BeTalent’s Strengths tool identifies each individuals unique strengths, preferences and motivations. The report reflects back to them their self-perceptions of their behaviours and characteristics compared to the 28 unique Strengths identified in our research.

    These Strengths are clustered into How I Interact, How I Deliver, How I Lead and How I Think, and rank ordered within these clusters with their Most Preferred Strengths and Least Preferred Strengths.

    It highlights not only dominant Strengths, but also hidden and untapped Strengths - giving people the language and insight to own their value and develop with confidence.

    • Full detailed Personal and Summary reports: Visually engaging, Strength-based profiles showing potential for over- or under- use of Strengths

    • Group reports: See how Strengths are distributed across teams and functions

    • Additional practical Hiring Managers or Expert reports for talent development, leadership, and team building

    • Workshops and coaching (optional): Turn data into impact through guided sessions with one of our expert Associates or become an Accredited practitioner yourself!

    This tool is a cornerstone for Strengths-based cultures - ideal for energising teams, developing inclusive leaders and congitive diversity, whilst supporting wellbeing through self-awareness.

    • Designed, validated and tested using the BPS standards and submitted for their independent verification

    • Created specifically for the workplace, as opposed to applying acdemic theory to a workplace context

    • Gives individuals a powerful language to articulate their value and potential

    • Encourages inclusion by recognising diverse Strengths and helping organisations to drive congitive diversity

    • Easy to implement at scale - from small groups of individuals to entire organisations.

Help your people do more of what they do best.

Contact us to experience the BeTalent Strengths tool or arrange a team session: Book a call

Or read more about the Research behind our tools.

  • "Coaching and facilitation using the BeTalent Strengths questionnaire has raised team standards at GE Power and Purdey. The tool gets to the heart of issues and what energises the team — a refreshing focus on what works, not what’s broken."

    Director of Operations, Purdey

  • "Working with BeTalent by Zircon to revolutionise our assessment approach is changing how Brooks Macdonald thinks about diversity and inclusion. Giving business leaders ownership has set the standard for good recruitment and identified the steps needed to build a more inclusive culture."

    CEO, Brooks MacDonald

  • “We have used the Strengths questionnaire across the globe to identify the Strengths and potential gaps in the global leadership teams. It has helped us to understand what we enjoy doing at work, how we would like to work together, and how we could more effectively work with each other. It has changed the way we talk to each other and the tone of the conversation.”

    Global Head of Human Resources, LSEG