Our vision is for a world of work where people thrive because their strengths are celebrated, their wellbeing is protected, and their environment sets them up for success.
BeTalent by Zircon was born from a belief that psychology, when grounded in neuroscience and shaped by real-world challenges, can transform the way people work together.
For more than 25 years, Zircon has supported organisations to develop leaders, teams and cultures where people can thrive. That experience has shaped who we are today and inspired the creation of BeTalent and our technology-led, scalable psychometric tools, informed by knowledge and insight from the real working world.
We design tools that turn data into real understanding. Tools that help organisations make better people decisions, nurture resilience and create teams that feel safe and connected.
Our focus is on applying data ethically and with care. We believe measurement should serve people, not the other way round. That means using insight to improve wellbeing, inclusion and performance in ways that are practical and sustainable.
Grounded in data.
Proven by evidence.
Designed for impact.
Grounded in data. Proven by evidence. Designed for impact.
Designed for impact
What makes our tools different is how and why they’re designed. They’re not adapted from theory but purpose-built to measure what truly matters in the workplace: performance, connection, leadership, safety and success.
BeTalent tools are:
Ethical and rigorous: Built to the highest standards and independently validated against British Psychological Society (BPS) criteria.
Business-focused: Designed specifically to reflect the needs and challenges of modern organisations, not retrofitted from academic theory.
Human-centred: Rooted in psychological safety, strengths, and resilience - the glue that binds high-performing teams.
Because when people feel safe, strong and seen, they do their best work.
What we make possible
Every tool is built from the ground up to measure the real dynamics that drive organisational performance, using ethical, scientifically validated data that is practical, scalable and easy to apply.
Organisations from every sector around the world use BeTalent tools to:
Understand performance
Diagnose team and leadership strengths and define what great looks like.
Build healthy cultures
Create inclusive, resilient and psychologically safe environments that fuel productivity.
Develop people with purpose
Support evidence-led coaching and development that grows capability and confidence.
Strengthen engagement and retention
Embed a strengths-based approach that helps people thrive and stay connected.
