BeTalent by Zircon was born from a belief that psychology, when grounded in science and shaped by real-world challenges, has the power to transform the way people work together.
Originally founded as a consultancy focused on leadership and organisational development, Zircon has always championed evidence-based practice.
Over time, we saw a growing demand from clients for more scalable, data-driven tools - not just insight, but impact.
Tools that didn’t just measure, but enabled change. So we evolved.
BeTalent by Zircon is the next chapter - a technology-led brand focused on delivering world-class psychometric tools that help organisations build high-performing, resilient, and psychologically safe teams.
It’s not just about data. It’s about ethical data.
Real evidence. Measurable impact.
And a vision for a world of work where people thrive because their strengths are celebrated, their wellbeing is protected, and their environment sets them up for success.
Grounded in data.
Proven by evidence.
Designed for impact.
Our vision is a working world where people flourish and organisations succeed.
What we create
At BeTalent, we design psychometric tools that empower organisations to build environments where people and performance flourish together.
What sets us apart is how and why our tools are created. They’re not adapted from abstract psychological constructs. They’re purpose-built to measure real dynamics in the workplace - performance, interaction, leadership, safety, and success.
Our tools are:
Ethical and rigorous: Built to the highest standards and independently validated against British Psychological Society (BPS) criteria.
Business-focused: Designed specifically to reflect the needs and challenges of modern organisations, not retrofitted from academic theory.
Human-centred: Rooted in psychological safety, strengths, and resilience - the glue that binds high-performing teams.
Whether you're building leadership capability, fostering inclusive cultures, or navigating organisational change, BeTalent gives you the evidence, insight, and confidence to create lasting impact.
Because when people feel safe, strong, and seen - they do their best work.
What we do with them
At BeTalent, we work with agents of change in business to deploy world-class psychometric tools that help organisations unlock the full potential of their people.
Every BeTalent tool is designed from the ground up to capture the real dynamics that shape organisational performance - using data that’s ethical, scientifically validated, easy to apply, and scalable.
We work with clients across the globe to:
Diagnose team and leadership performance - and blueprint what good looks like
Build inclusive, resilient, and psychologically safe cultures - that drive productivity
Support evidence-led development and coaching - to nurture your talent
Embed strengths-based approaches that drive engagement and retention - so everyone thrives.
Whether you're navigating change, developing leaders, or striving for high performance, we give you the data, evidence, and tools to create lasting impact.
