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A recent meta-analysis of over 10,000 work units and over 300,000 employees in 51 companies indicates that work units scoring above the median on the “opportunity to do what I do best” item have 38% higher probability of success on productivity measures and 44% higher probability of success on customer loyalty and employee retention (Harter & Schmidt, 2002).

BeTalent Strengths consists of a questionnaire, 360 and card sort exercise designed to identify the core and distinctive strengths of an individual against 30 possible strengths.

The BeTalent Strengths Suite of Tools

  • Are quick to complete, with easy access via mobile, app or desktop
  • Have three digital delivery mechanisms: questionnaire, card sort and 360
  • Provide detailed insights, which help to raise personal awareness
  • Help people to understand the difference between their aspired and actual strengths
  • Examine bright and dark side strengths
  • Offer a robust, reliable and valid method of assessment for selection and development
  • Have multiple reports available for the user, assessor/coach and team with recommended development actions or probe questions
  • Are compared against a global norm group of managers and professionals
Details of our reliability and validity statistics can be found in our technical manual. If you are interested in receiving a copy, please contact


We recently engaged in a virtual executive team exercise with Amanda and Zircon BeTalent which included the strengths card sort exercise. This was a great way of each member of the team showing what they valued in each of the other members and it also showed a really clear and consistent picture of what each member brings to the table with very clear themes highlighted in each case. It was a very effective way of getting everyone to open up and give a little of themselves in the spirit of building the team dynamic. - Rob Parker, CEO, Topps Tiles

Having been a BeTalent customer for the past 4 years, my favourite product is the Strengths Questionnaire particularly when used with the Strengths Card Sort exercise. We have used the questionnaire and card sort for our executive team events, and for workshops run across our business. The questionnaire gives great insight into what people enjoy at work and where they spend their time. It helps colleagues to understand how they show up as a colleague or leader. The cards are great in a team event, I particularly like the “gifting” exercise where everyone offers one card to a colleague and says why they appreciate that strength. A fabulous exercise and very motivating for all. - Michael Maddick, Director of People & Culture, The Children's Trust