Dr. Amanda Potter

Name: Dr Amanda Potter BSc (Hons) MSc CPsychol CSci AfBPSs HMABP PhD

Title: CEO


All about Amanda:

Amanda is the founder of Zircon in 2000 and BeTalent in 2016. Amanda has worked in the psychology and talent arena since 1995 and has significant experience in the areas of leadership assessment, development, executive coaching, change management, high performing teams, organisational culture, strengths and learning.

Amanda is a Chartered Psychologist and has an Undergraduate and Post Graduate Degree in Psychology and a PhD in Occupational Psychology from the University of London. She is an Associate Fellow of the division of Occupational Psychology and a founder member of the Association for Business Psychology.

Amanda’s interests are talent management, talent assessment, high performing teams, inspiring leaders, winning attitude, talent and potential. Amanda has led the research and has published four white papers looking at talent and potential.

She is trained to use a number of psychometrics some of which include Strengths Insight, Culture Fit, Decision Styles, Winning Attitude, OPQ, Wave, Wave 360, NEO-PIR, 16pf, Firo B, MBTI, HDS, and CPP.

Core Strengths

Testimonial: “Amanda many thanks for your guidance and advice, it was lovely working with you through the BeTalent assessment process, and I am feeling very motivated about my development going forward. I particularly appreciated identifying my strengths and understand how I can enhance those strengths to support my team and my peers”. Rozanne Davis, Head of Fruit, Innocent

Amanda was an impressive speaker. I was particularly interested in the research she discussed which shows that everyone has talents and gifts - it's something which the Church of England is passionate about and it's good to see data to back this up”. Hannah Foster, Director of HR, National Church Institutions of the Church of England


Telephone: 07740 684 184
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4 Breakfield Mews, 30 Breakfield, Ullswater Business Park, Coulsdon, Surrey CR5 2HS UK
   020 8645 0222